Consumer Data

‘Personalised direct mail is three times more likely to be opened, read and acted upon’

Even the most carefully planned direct marketing campaign can fail if the data you are using is out of date, or if you are mailing to people who are uninterested in the product or simply wouldn’t be able to afford it.

We can provide consumer data from four separate databases:

• National Canvasse
• Canvasse Lifestyle
• Canvasse Birthday Selections
• Canvasse Automotive

Whether you are planning a large national campaign or a targeted activity to a niche market, we can help you to target the right people!

We strive to ensure that all our data is as accurate and up-to-date as possible. On average, we boast an accuracy of 96%. This is achieved by applying regular filters to ensure that:

• Gone Aways are removed
• Individuals listed on the Mailing Preference Service (MPS) list are removed
• Deceased individuals are removed
• Data is Post Office Address File (PAF) compliant

Leaving you with an accurate list of potential customers, which you can contact by name!

National Canvasse

Jigsaw7 consumer data lists are compiled utilising Experian’s National Canvasse database. National Canvasse provides the direct marketing industry with a market leading solution for prospecting, data verification and consumer segmentation.

Following changes in legislation governing the use of Electoral Roll data, individuals can now choose whether their details can be used for commercial purposes. Analysis shows that up to 35% of UK adults have now ticked the ‘opt-out’ box on the Electoral Roll form. This has significantly reduced the volume of prospecting data available to organisations, making it increasingly difficult to ensure the quality and quantity of data required for direct marketing campaigns.

Set against the backdrop of new legislation relating to the use of Electoral Roll data for marketing purposes, National Canvasse represents a highly effective replacement product, superior to the Electoral Roll, in terms of data recency.

National Canvasse comprises compliant register records, combined with name and address level data from the Canvasse Lifestyle database, and significant data contributions from partner organisations. Data from the October 2000 Electoral Roll is included, but only when this has been verified against Experian's own verification data sources to ensure its accuracy.

National Canvasse generates high volume (over 40 million UK adults) and well targeted individual or household level prospect lists. It also provides valuable up-to-date information to help direct marketers target prime new prospects, understand more about their existing customers and develop retention strategies and up-sell/cross-sell opportunities.

National Canvasse delivers the highest volume of names, with the highest quality of data.

• Accurate, verified and up to date prospect data
• Unique data assets
• Widest UK coverage available
• Accurate segmentation and profiling for highly targeted lists and to facilitate detailed analysis and data modeling
• Includes key demographics, classifications and propensities
• Improve campaign effectiveness and response rates
• Maximise your communication and up sell/cross sell opportunities

Data can be selected on the following criteria:

Geography
Postal Area, Postal District, Postcode Sector

Personal Information
Age, Gender, Marital Status, Lifestage

Household Information
Council Tax Band, Property Value, Length of Residence, Household Composition, Household Income, Tenure

Data Classification Systems
Mosaic UK, Financial Strategy Segments

Canvasse Lifestyle

Canvasse Lifestyle is a database of 14 million UK consumers who have proven to be direct mail responsive. This database is one of the most comprehensive available, containing over one thousand lifestyle and product purchasing preferences - meaning you can accurately target those people who are in the market for your product, at a time when they are most likely to buy.

Continually refreshed and maintained, Canvasse Lifestyle provides an accurate and up-to-date representation of UK consumers. Surveys, containing hundreds of questions, from credit card ownership to property value, sports and interests to drinking preferences and home shopping habits to charity donations are frequently mailed to households throughout the UK, adding on average one million new database records every year.

From the basic essentials of direct marketing, through to complex campaign strategies, Canvasse Lifestyle will help you identify prospects and undertake efficient mailings that see a reduction in costs and wastage.

• Identify the consumers who are most likely to become profitable customers
• Accurately and cost-effectively target these consumers using the most powerful tools
• Build profitable long-term customer relationships through the application of increased consumer knowledge
• Ensure your business meets regulatory and best practice standards

Data can be selected on the following criteria:

Geography
Postal Area, Postal District, Postcode Sector, TV Region, Country code, Region

Personal Information
Gender, Marital status, Age bands, Age of children, Occupation, Age/Gender code

Household Information
Type of Home, Home details (Home ownership, Home type, Number of bedrooms, Age of home, Home value band, Family income band), Home Occupancy (Number of adults, Number of children, Length of occupancy), Home Finance (Building insurance renewal months, Contents insurance renewal months), Home Improvements

Data Classification Systems
Mosaic UK, Fashion Segments, Financial Mosaic

Leisure
Hobbies and Interests, Interested in sports

Health
Health information, Contact lens use, Health and beauty information

Financial Information
Mortage information, Credit cards, Investments and savings, Wills and funeral plans, Pensions, Loans, Difficulty in gaining credit, Telephone banking

Assurance and Insurance
Health/Accident, Life/Loss of income

Charitable Concerns
Consider a bequest, Regular donation method, Type of charity supported, Donate to charitable concerns

Travel
Business travelers, Leisure travelers, activity holidays, Coach/Motor tours, cruises, Self catering holidays, Short breaks, World wide destinations, European destinations

Utility Bills
Electricity, Gas, Telephone

Hi-Tech Goods
Type of TV access, Telecomms, Internet, Fax Machine access, Hi-Fi/Compact Disc/Mini Disc, Home computer

Media
Daily newspaper read, Sunday newspaper read, Books and Magazines, TV viewing hours per day, Musical interests

Motor
Motor insurance (breakdown insurance renewal, motor insurance renewal month, motorcycle insurance renewal, motor insurance annual cost, motor no claims bonus), Next car, Spend on next car, Next car status, Car Status (current car make, car replacement year, number of cars in household, car status), Motor car year of manufacture

Pets
Pet information

Shopping/ Mail order
Home shopping (Mail order, Catalogues used, Credit terms), Grocery (Organic food, Grocery spend), Internet purchases, Stores

Canvasse Birthday Selections

Birthdays are the key to countless targeting opportunities. With Canvasse Birthday Selections, you can target thousands of new prospects when they are more likely to respond to your offer – on or just before their birthday.

Containing over 9 million records taken from National Canvasse and Canvasse Lifestyle databases, Canvasse Birthday Selections allows you to target consumers precisely in time for their birthday. It could be an 18th or 21st celebration, when they become old enough to purchase your products for the first time, a milestone birthday, or simply an opportunity to celebrate their special day.

In terms of marketing this could be for luxury goods as presents or lifestage products such as pensions, or help with university fees.

• Improve campaign effectiveness and response rates
• Communicate with individuals at a time they are more likely to respond
• Introduce your products to individuals who are eligible to purchase them for the first time
• Maximise your communication and sales opportunities

Data can be selected on the following criteria:

Geography
Postal Area, Postal District, Postcode Sector

Personal Information
Day, Month and Year of birth, Gender

Household information
Tenure, Residency type, Households with children, Council tax band

Data Classification Systems
Mosaic UK, Financial Mosaic, Financial Strategy Segments, Touchpoint Segments, Fashion Segments, Mosaic Scotland

Charitable concerns
Information regarding charitable preferences

Interests
Information regarding interests

Media
Daily newspapers read, Sunday newspapers read, Books and Magazines, Music

Shopping/Mail order
Internet purchases, Mail order

Sporting interests
Information regarding sporting interests

Travel
Business travellers, UK destinations, European destinations, World wide destinations, Coach tours, Holidays, Short breaks, Theme parks/Camps, Self catering holidays, Cruises, Holiday frequency

Canvasse Automotive

Canvasse Automotive is a new up-to-date and accurate automotive data source. With coverage across the UK population, Canvasse Automotive contains over 34 million individuals selectable on over 160 motor variables.

Geography
Postal Area, Postal District, Postcode Sector, TV Region, Radio Station

Personal Information
Gender, Marital Status, Estimated Age Bands, Estimated income bands, Employment status, Financial stress, Liquid assets, Non-liquid assets

Household Information
Household Type, Estimated length of residence bands, Estimated outstanding Mortgage amount, Estimated property value, Council Tax band, Households with children, Tenure, Residency type, Small office or Home office (SoHo)

Data Classification Systems
Mosaic UK, Fashion Segments, Touchpoint Segments, Financial Strategy Segments, Financial Mosaic, Mosaic Grocery

Modeled Car Variables
Brand Origin, Body Style, Car Age, Car Segment, Own a new car, Own petrol car, Own diesel car, Own a new car broken down by segment, Own used car broken down by age, Own used car broken down by segment, Own motorcycle, Own scooter, Used and new selections, Own a commercial vehicle, Commercial vehicle type

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